It’s been simmering below the surface for
years and now this power shift has finally boiled over into simultaneous national recognition.
Goliath being slain with a lowly slingshot, the mainstream media (in the form
of Dan Rather) came to the undeniable realization that they were no longer in
control of information.
Within 30-minutes of that
now infamous TV special on â€š ’60-Minutes II’ broadcast bloggers were digging into
the facts and questioning the validity of what had just been presented by the
42-year broadcast veteran. In less than one week, CBS admitted it could
“no longer vouch” for the memos. And just weeks after the election,
Rather announced his retirement and the blogosphere won another victory.
No matter what your
political affiliation is, this incident is one very public example of the power
of blogging. Blogging is quickly accelerating into a steeping, sloping growth
curve of popularity and application. ABC News selected Bloggers as â€š’People of
the Yearâ€š’, and Merriam-Webster declared â€š’blog’ its â€š’word of the year.â€š’
Putting the power of blogs to work for your business can have more an impact than you can imagine… and it’s easier than you might think.
It puts the power of
information and the impact of influence in the hands of the â€š’average Joe’ It
makes instant publishing a reality regardless of your technical skill level.
And it’s a business growth tool that the savvy small business owner can no
longer afford to ignore.
The world’s oldest, most effective form of communication
and marketing on steroids!
So why is blogging gaining
popularity so quickly? What’s the
attraction? And why is it so darn
The answer is quite simple
when you consider history and human nature.
Blogging is an unstoppable
technological force that exponentially multiplies the world’s oldest, most
favorite, and most trusted form of information sharing — word of mouth.
Think about it. Who do you trust the most to give you advice,
recommendations, and information about opportunities, purchases, or choices?
If youâ€š’re like the vast
majority of people, it’s the opinion of someone you know and trust. Someone who
you feel is just like you. That type of trust comes from personal
communication, social interaction, and the joining together of like-minded
Blogs and the blogging
community deliver all that — and more.
Now is the time to master
business blogging and put it to use for you! Do it before other proactive
business owners step into your ideal niche and muscle you out of this primetime